I was walking by Austin’s Paramount Theatre a couple weeks ago. The lettering on their sign was unfortunate. Not nearly as dumb as other theatre mistakes, but still amusing:
CLASSIC FILMS THAT OBSCURE OBJECT OF DESIRE
Paramount, like many arthouse theatres, is pandering to a microscopic niche market: the group of people that know what they want but would rather they didn’t. ((If you’re totally lost, here’s a hint.))