Today in the parking lot I saw a self-contradiction on wheels. The Lincoln Mark LT, they call it. It’s a pickup truck for WASPs. It has all the features you expect from Lincoln automobiles: extravagant price ($38,000), ridiculous luxury size, and a big boxy form that’s been an icon since the 1970s.
Who spends almost $40,000 on a truck? If you do heavy lifting and hauling, you’re probably too grizzled to be concerned with heated leather seating and luxury brand identity. Even if you’re a softie driving in the cab, the luxury brand on the outside is a wasted investment. Whether you’re hauling your Steinway grand to your E. 92nd St. condo or 300 cinder blocks out of your backyard, you have to expect your truck to be beaten to a pulp.
My advice: well, dah-ling, you’d best take the proletariat’s advice for once and rent a U-Haul.